Digital Lead Systems for Insurance Professionals
Are You Struggling to Generate a Steady Stream of Qualified Leads to Increase Your Sales?
Hancel Design builds websites, social media content, and AI powered lead systems that attract and convert prospects, so you can grow your book with confidence and help more people protect what matters most.
More Opportunities. Better Follow Up. Less Repetitive Work.
See What Our Clients Say
“Celia was very knowledgeable about every aspect of creating a unique custom website. I am truly thankful and grateful for her expertise and partnership.”
“The finished website is professional, welcoming, easy to navigate, and clearly explains the many ways our team can help. The Hancel Design team was helpful, responsive, and patient throughout the process.”
“Great website developer, quick to make all my changes, great at compliance knowledge, and Celia is so sweet to work with! She creates sites exactly how I want them to look!”
Real clients, real reviews.
See More Google ReviewsChoose the Lead System That Fits Your Business
Whether you need a stronger foundation for capturing leads, more visibility and follow up, or an automated digital front office, choose the membership that fits your insurance business.
Gold
People call, visit your website, or ask for a quote while you are busy. If you can’t answer fast or keep their information organized, the opportunity can get lost.
Gold gives you a professional website and a simple lead system that helps you catch new leads, keep them organized, and make it easy for people to reach you.
Fewer leads get forgotten or lost. Instead of trying to remember who called or who needs a quote, your system keeps your opportunities organized.
Agents who already get some calls or inquiries and need a better way to capture and organize them.
- Professional lead focused website with clear quote request buttons
- Foundational SEO to help your website get found
- Missed call text back — an automatic text when you miss a supported call
- All your chat, text, and email conversations in one place
- Lead pipeline — see which prospects need attention
- Online appointment booking with reminders
- Google review workflow for happy clients
- Website Care & Support — a monthly website content update plus dedicated support
Platinum
A website is not enough if people can’t find you — or if you stop talking to leads after they first reach out. You need to show up, stay active, and keep following up.
Platinum helps more people discover your business and gives you tools to stay in touch with leads and clients without doing everything by hand.
You don’t just catch leads — you get found and stay remembered. Many people aren’t ready to buy the first time. Platinum keeps you showing up on Google, social media, email, and follow up.
Agents who want to grow their online presence and keep more prospects engaged.
- Everything in Gold, plus an expanded website presence
- Ongoing SEO
- Google Business Profile creation
- LinkedIn professional setup and optimization
- Social content for Facebook, Instagram & LinkedIn, 2 days / week
- 1 blog post / month
- Monthly client newsletter + seasonal campaign support
- AI chat on your website
- Automated 5 touch follow up for new leads
- Priority Care & Support — up to 1 hour of dedicated priority support / month
Diamond
Too much of your day goes to answering the same questions, following up, creating content, managing calls, and keeping everything organized. That’s time away from prospects and clients.
Diamond uses automation and AI to handle more of the repetitive work. You still handle the important insurance conversations — the system helps with the steps around them.
Less time on repetitive work, more time selling and serving clients. When you’re busy, technology can help answer, capture information, schedule, and follow up. You stay in control of the relationship.
Busy agents and agencies that want a more automated digital front office.
- Everything in Platinum
- AI receptionist — 24/7 call handling in English & Spanish, up to 300 minutes / month
- Advanced SEO — 4 targeted activities / month
- Expanded social content, 3 days / week
- 2 blog posts / month
- Segmented client campaigns for renewals, AEP & open enrollment
- 1 new page or landing page / month
- Monthly growth report
- Growth Optimization & Priority Support — proactive optimization and up to 2 hours of priority support / month
Questions before you choose? Call or text Celia at 385-439-3498.
No free consultation required — purchase directly online. See the Approved Membership Terms near the bottom of this page for billing, commitment, and cancellation details before you choose.
Compare Memberships
Choose the level of lead capture, visibility, content, follow up, and automation your insurance business needs.
Detailed feature comparison
Swipe to compare Platinum & Diamond
| Capability | Gold | PlatinumMost Popular | Diamond |
|---|---|---|---|
| Main Outcome | Never Miss a Lead | Stay Visible & Stay in Touch | Digital Front Office |
| Monthly Membership | $155 | $515 | $1,335 |
| One Time Implementation | $775 | $1,550 | $2,575 |
| Professional Website | ✓ | ✓ | ✓ |
| Quote CTAs | ✓ | ✓ | ✓ |
| SEO | Foundational | Ongoing | Advanced |
| Google Business Profile | — | ✓ | ✓ |
| LinkedIn Optimization | — | ✓ | ✓ |
| Blog Posts | — | 1 / Month | 2 / Month |
| Social Content | — | 2 Days / Week | 3 Days / Week |
| Client Newsletter | — | Monthly | Monthly |
| Seasonal Campaigns | — | ✓ | Advanced / Segmented |
| Missed Call Text Back | ✓ | ✓ | ✓ |
| Centralized Conversations | ✓ | ✓ | ✓ |
| Lead Pipeline | ✓ | ✓ | ✓ |
| Appointment Booking | ✓ | ✓ | ✓ |
| Google Review Workflow | ✓ | ✓ | ✓ |
| AI Chat | — | ✓ | ✓ |
| 5 Touch Lead Follow Up | — | ✓ | ✓ |
| AI Receptionist | — | — | ✓ |
| AI Receptionist Minutes | — | — | 300 / Month |
| Targeted SEO Activities | Foundational | Ongoing | 4 / Month |
| Feature Content | — | — | 1 / Month |
| New Page / Landing Page | — | — | 1 / Month |
| Care & Support | Website Care & Support (monthly content update) | Priority Care & Support, up to 1 Hour / Month | Growth Optimization & Priority Support, up to 2 Hours / Month |
What We Deliver
Attract More Prospects
Help more potential clients discover your business.
- Professional website & SEO
- Google Business Profile & local search
- Blog, Facebook, Instagram & LinkedIn content
- Educational content & campaign landing pages
Be Visible Where Prospects Are Searching, Researching, and Spending Time.
Capture & Convert More Leads
Make it easy for interested prospects to take the next step.
- Quote forms, click to call & website chat
- Missed call text back & social messaging
- Appointment scheduling & lead pipeline
- Centralized conversations, automated follow up & AI chat
Turn Interest Into a Conversation — And Keep the Conversation Moving.
Save Time With Automation
Spend less time chasing leads and more time selling and serving clients.
- Automated lead responses & follow up workflows
- Appointment reminders & review requests
- AI chat & AI receptionist
- Lead routing, pipeline organization & client campaigns
Let Technology Handle More of the Repetitive Steps While You Handle the Relationship.
Optional Add On
AI Lead Assistant
Respond Faster. Follow Up. Save Time. What happens to a new lead when you're busy? The AI Lead Assistant is designed to help keep incoming opportunities moving until you can take over.
- Respond — acknowledge new inquiries
- Capture — collect approved basic info
- Organize — place into the lead workflow
- Follow up — support approved nurturing
- Schedule — help book available appointments
- Hand off — transfer to you when appropriate
You Handle the Insurance Conversation. AI Helps Handle the Repetitive Steps.
AI is not represented as a licensed insurance professional. It does not independently recommend coverage, provide regulated insurance advice, determine eligibility, make underwriting or claims decisions, bind policies, or replace licensed-professional judgment. Its role is limited to respond → capture → organize → follow up → schedule → hand off.
Add the AI Lead Assistant to your Platinum membership.
Want advanced AI included? Choose Diamond — it's included at no separate charge.
Insurance Agents Should Be Selling — Not Chasing Leads Across Different Apps.
Hancel Design was built around a simple idea: insurance professionals need more than a good looking website. They need a digital presence that helps attract prospects, captures opportunities when they arrive, keeps leads organized, supports consistent follow up, and reduces repetitive work that takes time away from selling and serving clients.
That's the direction behind Hancel Design today. We combine websites, SEO, social media content, lead management tools, automation, and AI to create connected digital lead systems specifically for insurance professionals. The goal isn't to replace the agent — it's to give the agent a better system behind the business.
“I want insurance professionals spending more time talking to prospects and serving clients — and less time chasing leads, switching between apps, and doing repetitive follow up.”
— Founder, Hancel Design
More Opportunities
Strengthen visibility and create clearer pathways for prospects to take action.
Better Follow Up
Connect lead capture, communication, scheduling, and follow up.
More Time
Use automation and AI to reduce repetitive lead management work.
AI Should Support the Agent — Not Replace the Agent.
Frequently Asked Questions
How does Hancel Design help me get more leads?
Hancel Design builds a connected digital presence designed to help insurance professionals attract prospects, capture inquiries, and create more opportunities for conversations. Depending on membership, this may include your website, SEO, Google Business Profile, blog and social content, lead capture, automated follow up, AI tools, and appointment scheduling. We do not guarantee a specific number of leads.
What happens when a new lead contacts me and I'm busy?
Your lead system can be configured to help respond, capture contact information, organize the opportunity, and guide the prospect toward the next step. Depending on membership, this may include missed call text back, website chat, automated follow up, appointment scheduling, and AI assisted responses. The objective is to help fewer opportunities fall through the cracks.
Will you follow up with leads for me?
Depending on membership, Hancel Design can configure automated follow up workflows designed to help maintain contact with prospects. This may include approved text/email sequences, reminders, appointment invitations, and AI assisted communication. The insurance professional remains in control of the insurance conversation.
Can AI talk to my leads?
Yes, when the appropriate AI tools and communication channels are included and properly configured. AI may help answer approved common questions, capture basic prospect information, organize opportunities, schedule appointments, support follow up, and hand conversations to the insurance professional. AI does not replace a licensed insurance professional.
Do you guarantee more leads or sales?
No. Hancel Design does not guarantee a specific number of leads, appointments, policies, sales, revenue, conversion rates, reviews, or Google rankings. We build digital lead systems designed to improve how the business attracts, captures, responds, follows up, and automates. The objective is: More Opportunities. Better Follow Up. Less Repetitive Work.
Approved Membership Terms
- 6-month minimum commitment. The implementation fee is paid at purchase; the monthly membership begins when service is activated.
- After the initial 6-month commitment, cancel any time with 30 days' written notice.
- Implementation fees become non-refundable once implementation work begins.
- Monthly fees are non-refundable once the applicable billing period begins.
- You can upgrade your membership when available.
- Recurring monthly billing plus applicable taxes, disclosed before you complete an order — no hidden fees, no preselected paid add-ons.
After payment: Onboarding → Implementation → Review & Testing → Activation. Customer payment does not automatically activate customer-facing AI communication — it is configured, reviewed, tested, and approved before going live.
Read the full Terms & Conditions.
Ready to Build a Better Lead System?
Choose the level of lead capture, visibility, content, follow up, and automation that's right for your insurance business.
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